NIKE JORDAN 2023

Supported Nike Jordan’s Double11 campaign through influencer strategy, creator seeding and content activation on RED.

THE BRIEF

Product Icon Needed Fresh Energy

Product Icon Needed

Fresh Energy

Brand Story Had to Go Beyond Product

RED Needed More Targeted Creator Strategy

Buzz Had to Support Search & Sales

We identified KOLs across fashion, dance, street and music to showcase AJ1 through different style communities.

With 58 KOL/KOC posts released with paid media amplification, the campaign strengthened brand awareness and supported Double 11 sales.

We identified KOLs across fashion, dance, street and music to showcase AJ1 through different style communities.

With 58 KOL/KOC posts released with paid media amplification, the campaign strengthened brand awareness and supported Double 11 sales.

WHAT WE DID?
INFLUENCER STRATEGY &
CREATOR SEEDING

Audience & Creator Mapping

Defined target audience segments and matched them with relevant KOL and KOC profiles across fashion, dance, street and lifestyle communities.

Creator Seeding Strategy

Built a creator mix that could showcase AJ1 through different styling behaviours, identities and cultural touchpoints.

Content Angle Development

Shaped creator content around recognisable social hooks, styling moments and platform-native storytelling to improve relevance and engagement.

Paid Support & Amplification

Coordinated creator output with paid support to strengthen visibility, drive discovery and support campaign momentum during D11.