DesignerConAsia
Launching a U.S. Culture brand into APAC

DesignerCon is a global creative culture convention focused on designer toys, collectibles, contemporary art, illustration and street culture — connecting artists, brands and collectors through exhibitions and exclusive releases.

Jam2Pop was the full launch partner for DesignerCon's APAC expansion-building everything from zero.

THE CHALLENGE

US Brand entering Asia for the first time

US Brand entering Asia

for the first time

APAC launch,

first landing in Hong Kong

Built from zero in just 4 months

Built from zero in just

4 months

Limited regional assets, local-first assets development

WHAT WE BUILT
FROM ZERO

WE BUILT FROM ZERO

WHAT WE BUILT FROM ZERO

Market Entry Strategy & Audience Direction

Researched the APAC collectible and culture landscape, defined audience segments, and built a clear market entry direction.

Global + China

Channel Setup

Set up and structured global social channels and China platforms to support launch visibility, audience growth, and local relevance.

Global + China Channel Setup

Set up and structured global social channels and China platforms to support launch visibility, audience growth, and local relevance.

Content & Asset Development

Leverage US assets and created new local content tailored to APAC audiences, platform formats, and cultural context.

Hype, Paid Media, Creator Seeding & Live Updates

Executed hype campaigns, paid media, creator seeding, and real-time event coverage to drive awareness, engagement, and clicks.

Hype, Paid Media, Creator Seeding

& Live Updates

Executed hype campaigns, paid media, creator seeding, and real-time event coverage to drive awareness, engagement, and clicks.

The POP Moment in 4-month

The POP Moment
in 4-month

THE POP MOMENT
IN 4-MONTH

+0M

VIEWS

+0K

engagements

+0K

Followers

ig growth

clicks

COST PER CLICK

cost per follower

DesignerCon Asia transformed Hong Kong into a gateway between East and West, bringing together global artists, designers and creators for a new wave of cross-cultural creative exchange.