DFS

As DFS digital partner to drive integrated digital and social growth across global and China ecosystems.

THE CHALLENGE

No Single Strategic Layer across global & China platforms

Localisation Gaps Across Markets

Always-On Social Needed Strengthening

Local Store & Event Support Was Limited

End-to-End Digital & Integrated Management

End-to-End Digital &
Integrated Management

Digital Strategy, Campaign Rollout & Editorial Planning

Led digital strategy across channels, alongside campaign execution and editorial planning across seasonal pushes, retail moments and always-on priorities.

Social Management Across Global, China & Localised Accounts

Managed global & China ecosystem channels, localised store pages across multiple markets and audience touchpoints.

Media, Influencers & Localisation

Supported media planning and buying, influencer activation, and localisation of global and brand assets for different markets, platforms and retail contexts.

KOS Programme &

Brand Advocacy

Expanded the KOS programme to build stronger brand advocacy through authentic, local and human-centred voices across retail and market moments.