PIAGET
PIAGET
PIAGET
Ongoing Social Management and Digital Campaign
Execution for Luxury Seasonal Moments
Ongoing Social Management and Digital Campaign
Execution for Luxury Seasonal Moments
Ongoing Social Management
and Digital Campaign Execution for Luxury Seasonal Moments
THE BRIEF
THE BRIEF
THE BRIEF
Always-On + Stronger seasonal campaign moments
US Brand entering Asia
for the first time
Luxury Relevance in Key Retail Periods
Platform-Specific Execution
Built from zero in just
4 months
Brand Consistency with Market Adaptation
END-TO-END
INTEGRATED
MANAGEMENT
END-TO-END INTEGRATED
MANAGEMENT
END-TO-END INTEGRATED
MANAGEMENT
Social Media Management & Operations
Managed day-to-day platform operations and content execution across Piaget’s social ecosystem.
Campaign Strategy &
Digital Activation
Developed digital campaign approaches for key seasonal and retail moments.
Global + China Channel Setup
Set up and structured global social channels and China platforms to support launch visibility, audience growth, and local relevance.
Creative Assets, Content & Interactive Development
Delivered campaign content, visual assets and interactive experiences across owned and paid channels.
Platform Rollout & Amplification
Executed across social platforms, mini program, paid support and market-facing digital touchpoints.
Hype, Paid Media, Creator Seeding
& Live Updates
Executed hype campaigns, paid media, creator seeding, and real-time event coverage to drive awareness, engagement, and clicks.
PIAGET ROSE Campaign
PIAGET ROSE Campaign
PIAGET ROSE Campaign
PIAGET ROSE launched during Chinese Valentine’s Day with an integrated digital campaign built around love, gifting and interactive storytelling. Through H5 interaction, social content and paid media, the campaign created a richer consumer journey from awareness to engagement and purchase intent.
PIAGET ROSE launched during Chinese Valentine’s Day with an integrated digital campaign built around love, gifting and interactive storytelling. Through H5 interaction, social content and paid media, the campaign created a richer consumer journey from awareness to engagement and purchase intent.
PIAGET ROSE launched during Chinese Valentine’s Day with an integrated digital campaign built around love, gifting and interactive storytelling. Through H5 interaction, social content and paid media, the campaign created a richer consumer journey from awareness to engagement and purchase intent.
The POP Moment
The POP Moment
h5 page views
Social impression
total follower growth
PIAGET CNY Campaign
PIAGET CNY Campaign
PIAGET CNY Campaign
PIAGET’s Chinese New Year campaign brought its Year of the Tiger special edition products to life through an integrated social, commerce and boutique activation. From WeChat red packets and Douyin filters to celebrity greetings and offline redemption, the campaign connected festive engagement with product discovery across key Chinese platforms.
PIAGET’s Chinese New Year campaign brought its Year of the Tiger special edition products to life through an integrated social, commerce and boutique activation. From WeChat red packets and Douyin filters to celebrity greetings and offline redemption, the campaign connected festive engagement with product discovery across key Chinese platforms.
PIAGET’s Chinese New Year campaign brought its Year of the Tiger special edition products to life through an integrated social, commerce and boutique activation. From WeChat red packets and Douyin filters to celebrity greetings and offline redemption, the campaign connected festive engagement with product discovery across key Chinese platforms.
The POP Moment
total impression
total engagement
total follower growth
